



BUSINESS DIRECTOR
& INNOVATION LEAD
@ GRAVITY ROAD
I lead and empower teams to turn brand vision into campaigns that unite creativity, culture, and innovation. I specialise in managing complex projects, bringing structure to imagination, guiding clients and partners to create work that inspires and delivers results.

ABOUT ONTH

My love for entertainment is what first brought me into ad land and Gravity Road. From education projects to The X Factor, I’ve built a wide breadth of experience that I bring to every challenge. ​
I joined Gravity Road in 2017 as a Senior Account Manager, becoming Account Director in 2019 and Business & Partnerships Director in 2021. Today, I lead sport, entertainment, gaming and FMCG clients across Europe and North America — overseeing budgets from £20k to £2.5m and integrated teams of 20+. ​
Over the years, I’ve delivered campaigns across ATL, digital, social, creator and experiential; set up in-house content studios; and championed bold activations designed to cut through culture and get people talking. Alongside this, I’ve consistently driven year-on-year client growth and secured new business opportunities. ​
At the heart of it, my role is about collaborating with clients and partners, and building teams that are passionate. For me, creating and shaping ideas that can shift how people think is both a privilege and a responsibility......and I love it.
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