



BUSINESS DIRECTOR
& INNOVATION PROJECT LEAD
@ GRAVITY ROAD
I build campaigns that change how people think. Turning brand vision into creativity, culture, and innovation. I specialise in managing complex projects, bringing structure to imagination, guiding clients and partners to create work that inspires and delivers results.

ABOUT ONTH

My love for storytelling is what first brought me into entertainment and now Gravity Road. From education projects to The X Factor, I’ve built a wide breadth of experience that I bring to every challenge. ​
I joined Gravity Road in 2017 as a Senior Account Manager, becoming Account Director in 2019, then Business & Partnerships Director in 2021, and most recently in 2024, broadening my role to include innovation project lead. Today, I lead sport, entertainment, gaming, pro bono and FMCG clients across Europe and North America — overseeing budgets from £20k to £2.5m and integrated teams of 20+. ​
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Over the years, I’ve delivered campaigns across ATL, digital, social, creator and experiential; set up in-house content studios; and championed bold activations designed to cut through culture and get people talking. Alongside this, I’ve consistently driven year-on-year client growth and secured new business opportunities. ​
At the heart of it, my role is about collaborating with clients and partners, and building teams that are passionate.
For me, creating and shaping ideas that can shift how people think is both a privilege and a responsibility......and I love it.
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Before advertising, I spent nearly a decade as a teacher across London. That experience, building engagement, creating passion and sparking curiosity is still the heart of everything I do.​​
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GET IN TOUCH
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